Meet Founder Lana
Growing up, ‘sustainability’ wasn’t a buzzword for me, it was a way of life focused on survival. Today, that perspective drives everything we do. After 22 years in the UK, I’m still on a mission to prove that eco-conscious living doesn't mean sacrificing the luxury of gorgeous, salon-quality hair.
Tomorrow’s issues are rapidly becoming today’s: plastic is filling our oceans, and our climate is shifting faster than ever. I created Solidamie for those who refuse to choose between their hair’s health and the health of Mother Earth.
The name Solidamie comes from the English word ‘Solid’ and the French ‘Amie’ (a female friend or lover). It represents a steadfast, reliable friend for your hair and for the planet.
Solidamie originally launched in 2020, but my commitment to excellence didn't stop there. To bridge the gap between nature and professional grade results, I spent two years prior to that studying to become a certified formulator. I wanted to master the chemistry natural of skincare and haircare to ensure that "solid" never meant "compromise."
Every Solidamie product is formulated in my dedicated home lab. This isn't just a hobby; it’s a space of scientific precision where the magic happens. It’s here that I perfected our pH-balanced, silicone-free formulas. By blending over 20 hair-nourishing ingredients into each bar, they have gone on to become award-winning and officially hairdresser-approved.
Our Formulas
Each and every one of our bars has been thoroughly researched, widely tested and carefully formulated to truly care for your hair. Naturally.
Unlike most solid shampoo and conditioner options, we are 100% soap-free. That means no more drying formulas that strip away colour, increase frizz and generally leave your locks looking lack-lustre. Instead, we utilise plant-based surfactants which are pH-balanced, cleansing each and every strand, whilst also being gentle on the hair and scalp.
Our bars also consist of less than 1% water, as we choose to fill them to the brim with impactful ingredients, carefully picked based on how they can improve your hair.
No fillers. Just highly concentrated and salon-quality products, without the bottle!
Environmental principles
We’re plastic-free, from the inside-out.
Solidamie was built on the idea of doing more with less. One of our bars replaces up to two and a half plastic bottles, preventing waste before it even starts. We are committed to a waterless formula, which makes our products lighter to ship and more concentrated for you. From our biodegradable packaging to our silicone-free formulas that are safe for our waterways, every decision is made with the future of Mother Earth in mind.
Sourcing commitments
Trust starts with the ingredients. I personally vet every supplier to ensure that everything that enters my lab meets a strict ethical standard. We source locally whenever possible to reduce our carbon footprint and only work with partners who care as much about people, animals, and the planet as I do. If an ingredient doesn't benefit your hair or align with our values, it doesn't make it into the bar.
The Solidamie Mission
I founded Solidamie to prove that you don't have to choose between luxury and the planet. My goal is to transform your daily routine into a ritual that feels good and does good. By combining cosmetic science with a deep respect for nature, we create high-performance products that eliminate the need for single-use plastics, excess water, and harsh chemicals. We are here to make sustainable beauty the standard, not the exception.
What does “no soap” mean?
Most people don't realize that many shampoo bars on the market are actually just bars of soap. Soap is naturally very alkaline, often sitting at a pH of 9 or 10, which is far too harsh for your hair and scalp.
Solidamie is different. Our bars are 100% soap-free and specifically formulated to be pH-balanced and feel luxirous on your hair, sitting at a level that matches your hair's natural acidity. By using professional-grade ingredients instead of soap bases, we ensure there is no "waxy" transition period and no stripped color. You get the high-end results of a salon bottle, just without the plastic.
