What is BLUE BEAUTY? Part 1

blue beauty, star, ocean star

What is Blue Beauty?

You most likely would have heard of Green Beauty by now, which is a term that refers to totally natural skincare made with true-to-nature or naturally derived ingredients in the lab. It has been a trend in beauty for the last few years. 

Blue Beauty, however, isn’t just a trend. It’s a much deeper dive into sustainability and very much about choosing products that are not just good for your skin, hair or home, but also for our planet and oceans in particular. It’s also much more than choosing plastic free or vegan products. I won't be able to cover it in one blog post, so below is an intro into this subject. 

According to WWF, One dump truck full of plastic waste enters our ocean every minute. That’s 8 million tons of plastic every year impacting marine wildlife and people.¹ 

Blue beauty is about choosing products which decompose by bacteria or other living organisms (biodegrade) instead of poisoning marine wildlife.  A lot of shampoo and conditioners sold in supermarkets/pharmacies/drugstores have synthetic surfactants as main ingredients, however, they do eventually decompose or partially degrade. However, the research is still ongoing about how long it takes for them to break down. One of the most important subjects being understanding the interactions between proteins (enzymes) and soap molecules (surfactants) once they get into the sewage.² At times such studies take years and decades to be completed, by that time a lot of damage has been done. 

However, there are other dangerous ingredients and products which do not biodegrade.

Baby wipes and Face wipes

A lot of people still use face wipes daily instead of washing their face. That product is one time use and takes hundreds if not thousands years to biodegrade. Some people still flush it down the toilet which speeds up the process of getting into sewage. 


Synthetic silicones are in a lot of skincare and hair care products.

A study of soil has been done to test how many types of silicones have been found after being left for a few weeks under natural conditions and some have been found ³ .

Again, the research about individual groups of silicones is ongoing, however the main conclusion is that the use of low molecular weight silicones should be reduced, as well as the purity of high molecular weight silicones, which may contain low molecular compounds as impurities, should be monitored. 4 

Once they washed away they are turned into microplastics. That means as we speak fish and marine life consume these ingredients and suffer the (sometimes deadly) consequences.

We only use plant derived silicone replacements which do not harm the environment. 

What can we do as consumers? 

As a conscious consumer, it’s important to ask questions and look at the labels and research individual ingredients if in doubt. Look for labels like ‘biodegradable’. 

At Solidamie, we made every possible effort to cross check all the ingredients to make sure they are not just the most effective for the health of scalp and hair, but also decompose once washed away. 

Real Danger

There are a lot of household products on the market like floor polishes, glass cleaners, laundry cleaning products which also have synthetic surfactants. The danger here is that once discharged into sewage systems or directly into surface waters, and most of them end up dispersed in different environmental compartments such as soil, water or sediment ² and end up polluting the environment. 

As a consumer, most of the time it’s impossible to know what would happen to the product once it’s washed away as huge corporations always find a creative way to hide what’s inside. Great example being the Wikipedia article mentions 2 non biodegradable surfactants.




If you google fluorosurfactant inci  (stands for International Nomenclature of Cosmetic Ingredients), first article comes up from a company called DuPont which was recently featured a film “Devil We Know” on Netflix due to them covering- up harm caused by chemicals used to make popular Teflon products. 


In this instance, they have come up with a creative way to hide this harmful fluorosurfactant by giving it their own company name CAPSTONE and trademarking it. So now it's hidden in products under this name and consumer has no idea they are using a product which is harmful to the environment. 

This is just a small introduction into the Blue Beauty subject, we are planning to talk more about this subject and cover other aspects such as palm oil products consumer use causing deforestation, ingredient sourcing, shipping, water usage, packaging, giving back and others.

Please let us know what you think about this subject and help us spread awareness about it.


      1. https://www.worldwildlife.org/initiatives/oceans
      2. https://pubmed.ncbi.nlm.nih.gov/20338873/#:~:text=After%20use%2C%20residual%20surfactants%20are,aquatic%20organisms%20are%20well%20known.
      3. https://pubmed.ncbi.nlm.nih.gov/10834377/
      4. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4884743


Continue reading

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